“Cold Thinking” of the “Hot Communication” of Genderless Clothing in New Media—Based on the Perspectives of Gender, Media and Culture

The popularity of genderless clothing was regarded as a microcosm various social and cultural phenomena in the new media era, it also phenomenon arising from close integration life. Its formation mechanism characteristics media, gender culture were closely linked. Based on perspectives gender, culture, this paper started clothing, analyzed logic communication media. Further research found that had lost its own meaning “gender equality” after “hot communication”. It specifically explained three aspects: cognition, platform, consumer order to promote harmonious development clothing.